Why Blindly Implementing Your Upline’s Advice Will Result in Miserable Failure (& How it’s Not Their Fault!)
FACT: blindly implementing your upline's advice is will likely to result in the miserable and humiliating FAILURE of your network marketing business.
That's not my opinion either, those are the cold, unbiased statistics.
Unfortunate, yet true.
Luckily it doesn't have to be this way!
Read below to learn exactly how to AVOID following old, tired, out-of-date tactics and training…
Most of the time when network marketing is first presented and sold to new distributors, it's not only made to look easy, it's positioned in such a way that it makes people believe that if you just listen to your upline, and follow the steps, you'll have massive success as a result.
Well, that's not how it works…at all.
Blindly listening to your upline is probably the WORST thing you can do
…and I can PROVE it!
Let me start with this…
Question: what are network marketers and entrepreneurs actually PAID for?
Well, that's pretty simple.
Entrepreneurs or network marketers are not paid to work; they're paid to get results.
And in order to get results, you need to have certain skills.
And these skills are acquired by learning, taking action, getting results, and then evaluating those results.
Again, here's the process:
- Take action
- Get results
Okay, now how is this different from how most network marketing leaders train their people and have them implement their ‘formula for success?'
Where most network marketing leaders fail, is in failing to emphasize the evaluation part of what I just said.
It's almost an afterthought.
It's not really emphasized in any teaching.
In fact, it's probably not even mentioned, because…
They're too busy selling the dream!
They're trying to say, “if you just follow the steps, you will become a millionaire.”
They tell you to “plug into the system,” which is the learning part.
But sometimes they don't even tell you to do that.
Sometimes upline leaders will leave you to your own devices when it comes to figuring out what you need to do next.
Maybe they tell you what to do, but they don't really tell you HOW to do it.
So sometimes even the learning part is left out.
But let's say, for argument's sake, that you're being plugged into a system where you're able to learn a few things.
Then, after you learn, you're supposed to put it into action, right?
After you're told to learn something, study this, plug into this system, go watch these videos, whatever—hopefully, you’re at least getting that.
Then they tell you to “take action” and once you take action, what tends to happen is this…
You're going to fall flat on your face
…and that's your result.
Maybe you get into an argument with a friend or a family member about your business, because you tried to prospect them.
Maybe you get rejected prospecting in the cold market.
The results in network marketing are not always pretty.
Most of the time, especially if you're doing ‘old school' stuff, it's going to be a brutal experience, dealing with a lot of negativity, and a lot of people who don't support you.
You'll experience no recruits, no people to talk to, and you'll quickly run out of your warm market.
You take action and then the result is “blah!”
You fall flat on your face and make minimal sales or you actually end up losing money.
That's the result.
You take action and all of a sudden you're out all this money after you invested in tools, travel, and other expenses.
People are not returning your calls.
You take the action, you leave a message, you're following the script and then no one responds.
That's the result.
So first we learn, then we take action, then the result is that most of the time we fall flat on our face.
Here's the thing: that's normal.
But that's not what anyone told you about network marketing
…when you were just starting with idealistic dreams of success!
Falling flat on your face is normal and it's what you do afterward that actually matters.
What ends up happening is they tell you to keep going.
They say, “All those people you talked to are losers.”
They identify the people that were negative as losers, meaning their opinion doesn't matter.
It goes like this…
“They have a crappy mindset, but you're the winner. You're the one that's in this business. You're the one who's taking action. So keep doing what you're doing. This is a numbers game. You're going to find people who are going to be as passionate about this as you are. Blah, blah, blah, blah…”
That's what you're told.
And you think…
“Oh, okay, the result is not my fault. The result is not my responsibility and it's not my upline's fault either. He/she gave me good advice; it's just people suck.”
That's what's perpetuated.
Here's the thing….
Most of the time what happens is that, if you really want to succeed after you've been told this by your upline, you just pick yourself off the ground and you try again.
Very likely when you try again…
You're going to fall flat on your face, again!
You'll still experience the same result or even worse results.
After a few iterations of this garbage, most people quit.
Others will continue this cycle of failure, getting the same results – over and over.
That's essentially what happens and it becomes too painful pathetic at a certain point.
So you see it's possible that your upline's advice is garbage and it's their fault.
If you're doing things old school, with home parties, home meetings, then your upline or the organization might bear some responsibility for your failure, and for not bringing you into the 21st century.
But even if that's the case…
Blaming your upline doesn't do you any good!
What ends up happening is this: you learn something, you take action, you get a result…but you fail to do the evaluation part.
And you tend to blame yourself for your results.
- “I'm not good at this.”
- “I suck at network marketing.”
- “I'm going to quit.”
Or you blame your upline, pushing the responsibility off on somebody else.
In either case, it gets you nowhere near achieving success in network marketing faster.
What I want you to do, for argument's sake, is take some pressure off of your upline, and instead…
Assume that your upline's advice is actually pretty good
Let's assume you are working with an upline who's teaching you some strategies in the online space, like social media and attraction marketing.
Yet you're still falling flat on your face; you still keep failing and nothing is working.
What's happening here is that you've never been taught how to properly evaluate your result.
Heck, you're not even taught that you need to evaluate.
Most people in network marketing are led to believe the result is everything.
That's where the process ends.
So what I want to show you now is how to evaluate.
Regardless of who your upline is, regardless of the advice or the feedback you're getting, whether you're learning attraction marketing, social media recruiting, or even if you're doing things old school.
Whatever the strategy…
Evaluating allows you to get closer to what's actually going to work
Most of the time what people are doing, rather than evaluating, is judging.
They're judging themselves, or they're judging their upline, because…
“Hey you told me that there was going to be a formula for my success and now it's not working. So I'm either going to judge you, or I'm going to judge myself, that's it.”
Here's the thing, though: evaluation doesn't have any judgment.
You ask what worked and you write down three things that worked about what you did.
One of those things that worked, might be that you took action, or that you learned something new about people.
This is how you get closer to where you want to go, as opposed to getting frustrated and all negative and emotional, or negative about somebody else who you're blaming for your lack of success, which gets you nowhere.
That's no good.
Evaluation is the process that's going to allow you to adjust every time you take action so that your results are not a negative experience anymore.
A result is just information that allows you to get closer to your goals.
And by doing this, it guarantees you're going to get closer to achieving the success you want in your network marketing business because you're evaluating and you're making adjustments.
Here's the three-step evaluation process…
1. “What worked?”
Then list three things that worked.
What did you learn?
Again, one of those things that worked can be that you took action, or that you learned something about people, or people's negative responses.
Maybe you were doing things and it was going along smoothly and then at a certain point, things took a wrong turn.
Make a list of what was working before that wrong turn.
When you follow this process you're always cataloging the things that worked for you, and there's always something that works, even if it's an abject failure and if you're telling yourself…
“There's nothing about what I just did that worked.”
If that's your answer, then you're in judgment—you're being emotional and you're not able to objectively look at what's in front of you.
When you take your emotions out of it and you're able to evaluate, and you're able to answer the question of what worked, then you're going to be more effective, and you're going to get closer to your goals.
If you judge yourself and beat yourself or others up, then you're going to get nowhere.
So what worked?
Make a list of three things.
The next thing is to ask…
2. “What didn't work?”
Make a list of two things that didn't work.
Again, it's not a blaming thing.
“Well, you know, my prospect was an a**hole.”
It's not that.
Rather than perceive the negative feedback that you get from your prospects as failure, perceive that as important, helpful information that you can then take with you to make better choices next time.
Write two things that didn't work.
Not five, not ten.
Don't go crazy with what didn't work.
Only two things.
The last thing is to ask…
3. “What might I do differently?”
Write one thing, one adjustment to that process, that strategy, that technique, one thing that you might do differently.
Find one thing that you might do differently, based on the answers from the previous two questions.
When you make that adjustment, now you're doing something differently, based on the objective information you received.
That nudges you closer to producing the result that you want.
All you need to do is make a list of things that worked, that didn't work, and what might you do differently.
Write it down.
This process is a simple three, two, one:
- “What did work?” Three things.
- “What didn’t work?” Two things.
- “What might I do differently?” One thing.
By the way, we do this in our business, here at Elite Marketing Pro, every time we finish a major project.
We do this after every workshop and after every event.
We go through this exact process ourselves
So we're eating our own cooking here.
Here's the point, when you do this, regardless of whether you're being taught old school, or whether you're being taught Facebook advertising or social media strategies…
When you're evaluating, you're able to move your business closer to the success you dream of, because you're able to make incremental changes based on the information you're observing, and you're consistently moving closer to the outcome you want.
Granted, that's not to say that what your upline is teaching you isn't important.
It absolutely is, and if you're doing things old school and going through this evaluation process, it still might take you a very long time, until you eventually get to the point where you're producing the desired result and having success in network marketing.
Part of the evaluation process might also be…
“Do I enjoy doing this? Do I enjoy having home parties and home meetings? Is that working for me?”
What didn't work might be…
“Home parties and home meetings just don't work for me. You know, I don't enjoy them; they take up a lot of my time. They take time away from my family. That's just not working for me.”
You're not getting overly emotional, but you're saying…
“That part is just not working for me.”
So what would I do differently?
“Well, I might go online to see what else is out there.”
That's how the process works and so the list of things you put down might be small, and they might be a little bigger.
You could be talking about an overall strategy, or you could be talking about an aspect of that strategy.
The important thing is…
When you're going through this evaluation process, you're constantly adjusting
…and every iteration is giving you new information.
Every time you try something, it gives you valuable and new information you can then bring back to the next time you attempt it so you can do a better job.
Sometimes, part of the evaluation process will tell you…
“Hey, maybe I shouldn't be doing this anymore. This is not working for these reasons.”
Make sure those reasons are not based on judgment or emotion.
Stick to the cold, hard facts.
Then what might you do differently?
When you're constantly evaluating your network marketing efforts, you're virtually guaranteed success.
If you're doing this evaluation process, you cannot fail
You're always going to be making adjustments that get you a little closer.
If you're goal's right here and you're over here, well, you can make adjustments.
Next time you move closer this way, and not that way.
You can make little adjustments.
This doesn't mean the next time you do something with network marketing you're going to have massive success as a result of using this evaluation process.
But you're going to get closer, and then you're going to get closer, and then you're going to get closer until you finally achieve the result you want.
If you are serious about this evaluation process, implement it into your business today.
- What worked?
- What didn't work?
- What might I do differently?
Maybe you're reading this and are brand new to Elite Marketing Pro.
Maybe you have no idea what attraction marketing is, but you're saying…
“Wow, this sounds a whole lot different and a whole lot better.”
Or maybe you're not there yet, but you realize it's different than what you’re currently being taught.
So evaluate it!
Does it work for you to be…
- Doing old school strategies; prospecting strangers in public?
- Approaching every conversation with an agenda in the back of your mind?
- Taking time away from your family to go to meetings, home parties, etc?
Or might you do something different, like attraction marketing, that still moves you closer to your goals, but removes what's not working for you in your life?
Hopefully, this helped you think a little differently.
Notice none of this was about blaming anybody else
Hence the title.
Why blindly implementing your up-line's advice will result in miserable and humiliating failure (and how it's NOT their fault)
Look, blindly following anybody's advice and trusting it's going to work for you, without evaluation and adjustments, is always going to lead to failure.
To sum it up, here's what you need to do…
- Take action
- Get results
- Evaluate those results
Are you ready to evaluate our attraction marketing strategies to see if they work for you?
If yes, then I highly recommend you read my book Attraction Marketing Formula, a complete roadmap to create your own online prospecting machine on auto-pilot!
Inside, I happily share the online business building strategies I used to build my online business WITHOUT sending a single private message and only calling someone after they've expressed an interest in what I offer.
These are the secrets your upline won't teach you! You can build an online empire in network marketing WITHOUT becoming another obnoxious, spammy, and pushy marketer!
And none of this is intended to say that traditional cold market recruiting (online or offline) doesn't work.
It certainly does and networkers prove it every day, through their grit, grind, perseverance, and hard work.
I simply choose to do things differently, in a way that fits my lifestyle and my generation, with true leverage built-in from the start.
And if you learn these ‘attraction marketing' skills, trust me…
You'll take control of your own business by attracting the people who already WANT to work with you.
I hope this offered you some perspective and things to think about.